With so many consumers going digital for their information, a strong marketing strategy prioritizes website hits and conversions. Even though social networking channels have become significant players in the networking and marketing fields, and engaging, user-friendly website is still a must in the insurance industry to inform, educate, and convert potential leads.
Start With Outsourcing
As badly as you want to keep everything in house, the number one recommendation to get more clicks to your insurance website is to hire a professional marketing company. Not only are their employees highly skilled in digital media and content, they understand consumer trends and what the competition is doing. Start off with the right people handling the job.
Coordinate Advertising Efforts
Whether or not you choose to outsource, always make sure your advertising efforts present a unified and coordinated strategy to boost website traffic. Spend money strategically. Social media advertising paid search, and display advertising all work together to generate website visits. Don’t spread your marketing dollars around too thin. It detracts from your overall goal.
Rely on Strong Content
First-time visitors to a boring, slow-loading page probably won’t stay long. Outdated information misspelled words, and a chaotic layout will drive the guests you do getaway. Build eye-catching, SEO focused engaging content. Keep it fresh and relevant.
These three areas are just a few of the ways to enhance your digital presence. Website visits can become leads, turning into more business for you.